1968 was a dramatic, upsetting, and confusing year in many parts of the world. The American Presidential Election was equally strange and unusual. Protests, riots, assassinations, major political parties in turmoil, and a segregationist third party candidate. All in the shadow of the Vietnam War. No election before or since has been so tumultuous. How did the country survive? Professor Phil Nash explains it all in this episode!


Buzzkill Bookshelf:

Joe McGinniss, The Selling of the President: The Classical Account of the Packaging of a Candidate

What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be.