The “Non-Smoker” as a category of person seems obvious in the 21st century. But it wasn’t always this way. Professor Sarah Milov gives the history of the non-smoking movement, including the medical, legal, and political battles that eventually led to smoke-free public places. Hear about pressure groups like GASP, ASH, and the countless local movements that helped clear the air.
Allan Brandt, The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product That Defined America
From agriculture to big business, from medicine to politics, The Cigarette Century is the definitive account of how smoking came to be so deeply implicated in our culture, science, policy, and law. No product has been so heavily promoted or has become so deeply entrenched in American consciousness. The Cigarette Century shows in striking detail how one ephemeral (and largely useless) product came to play such a dominant role in so many aspects of our lives—and deaths.